Reporting results Essay Example | Topics and Well Written Essays - 250 words - 2

Reporting results - Essay Example Even though in 2012, Meals for the Homeless made a significant growth in total revenue, the amount could even be higher if the revenue from telephone solicitation was higher. One of the possible explanations for the decreased revenue through telephone solicitation is that lenders were more interested in viewing the balance sheet before giving their donations. Based on the fact that financial reports are used by various users including banks, lenders and auditors among others, Meals for the Homeless should show their financial reports to the lenders as a way of proving their financial stability and accountability (Finkler, 2010). Another possible reason is that Meals for the Homeless was not targeting large donors and organisations in 2012. As a result, the revenue generated from the less financially stable donors was less in 2012. The key question is: why did the revenue from telephone solicitation decreased while Meals for the Homeless management received more funds from mail solicitation? In the same way, was the decrease caused by the poor relation between the Meals for the Homeless management and the public or poor financial management and lack of